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Customer Marketing Executive

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• Location: South
• Sector: Non-food
• Employer: Reckitt Benckiser

Customer Marketing Executive

The Customer Marketing Executive at Reckitt Benckiser is responsible for driving sales and profit achievement in all categories across some of the UKs biggest high street, grocery and online retailers via the effective implementation of 4P's strategies in partnership with the National Account and Marketing teams.

In the UK you will be working:

·        For one of UK's largest TV Advertisers

·        For the most successful market innovator in the sector - with 40% of sales over three years coming from new products

·        On No 1 or No 2 brands in all our primary markets including - Veet, Finish, Cillit Bang, Dettol, Harpic, Airwick, Mr Sheen, Vanish, E45, Clearasil

·        The largest OTC healthcare company in the UK with brands like Nurofen, Lemsip and Gaviscon

Why this role is the one for you?

·        You want to directly impact the performance of the category, our brands and customer results. 

·        You want to be known for making positive changes to Category performance, through building strong partnerships with retailers & delivering excellent in store execution of initiatives to maximise category growth.

·        You have a passion for achievement; strong influencing skills, integrity and drive with a strong desire to make things happen.

·        Responsibilities/Accountabilities

·        Inputs into customer 4P (Product, Presence, Pricing, Promotion) strategy & drives the execution plans of in conjunction with national account teams, and applies Category success models for 4P within retailer

·        Works with customer and national account teams to execute agreed local success models into store 

·        Responsible for specific retailers to lead category management projects and optimise range and merchandising 

·        Translate consumer and customer understanding into leading category insights and strategies

·        Presenting Category strategies/ vision and 4P strategy to our customers

·        Be the customer knowledge expert for the account portfolio

·        Establishing collaborative partnerships with key accounts separate from the sales team

·        Continuous analysis of the customer's position, works together with the Key Account Manager to recommend in store actions aimed at strengthening Reckitt Benckiser's position in the category

Key Challenges - difficult trading conditions, high expectations from accounts, continuing high standards, managing external and internal pressures simultaneously.

Professional Skills and Competencies

·        Sales / marketing / data or retail management background, with strong category management experience within FMCG ·        Degree qualified  ·        Demonstrable commercial acumen and good understanding of Customer Management Process. ·        Ability to analyse large volumes of complex information, interpret & construct straightforward plans ·        Confident and capable of communicating and operating at all levels ·        Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us) ·        Advanced usage of Excel, PowerPoint, Nitro (or equivalent; and basic Spaceman (or equivalent) ·        Strong influencing / negotiation expertise ·        Strong oral,  written communication, and presentation skills Full detailed job spec provided on application so please forward CV's to us ASAP corry@workwithseven.com

Contact

Corry O'Callaghan on 0845 4379770

Reference

CO/10547/7

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