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Job description tips : attract the right candidates

21st February 2024

In the fast-paced world of FMCG (Fast Moving Consumer Goods) and retail, the success of your business hinges on the talent you bring on board. Hiring the right candidates is not just about filling roles; it’s about finding individuals who align with your company culture, possess the necessary skills, and have the potential to drive your business forward. But how do you attract these top-tier candidates? Effective job descriptions are a VERY good place to start and we have some job description tips.

At Seven, we understand the importance of compelling job descriptions in attracting the right talent. Here, we delve into the art of crafting job descriptions that resonate with candidates and set the stage for successful hires. Our top job description tips…

  1. Clarity is Key: When candidates come across a job description, they should immediately grasp the role’s responsibilities, required skills, and qualifications. Avoid using jargon or overly complex language that may confuse or deter potential applicants. Instead, opt for clear, concise language that outlines expectations and objectives clearly.
  2. Highlight Your Employer Brand: Your job description is not just a list of duties; it’s an opportunity to showcase your employer brand. Describe your company culture, values, and mission to attract candidates who resonate with your ethos. Emphasise what sets your organisation apart and why someone would want to work for you.
  3. Focus on Impact: Candidates want to know how their role contributes to the company’s success. Instead of merely listing tasks, highlight the impact the role will have on the organisation. Candidates can then see how they will be a part of the bigger picture for the business.
  4. Be Inclusive: Ensure your job description is inclusive and free from bias. Use gender-neutral language and avoid specifying unnecessary requirements that may discourage underrepresented groups from applying. Focus on skills and qualifications that are essential for success in the role.
  5. Emphasise Opportunities for Growth: Top candidates are often looking for opportunities to grow and develop their skills. Highlight potential career paths, training programmes, and opportunities for advancement within your organisation. This demonstrates your commitment to investing in your employees’ professional development.
  6. Optimise for Search Engines: In today’s digital age, many candidates discover job opportunities through online searches. Optimise your job description with relevant keywords to improve its visibility in search engine results. This increases the likelihood of attracting qualified candidates who are actively seeking roles like yours.
  7. Provide Clear Application Instructions: Make it easy for candidates to apply by providing clear instructions on how to submit their application. Include details such as the preferred method of application, required documents, and any deadlines. Streamlining the application process ensures that qualified candidates don’t get discouraged by unnecessary hurdles. Basically, don’t overcomplicate the process.
  8. Seek Feedback and Iteration: After posting a job description, solicit feedback from candidates and hiring managers alike. Is the description clear? Does it accurately reflect the role and your company culture? Use this feedback to iterate and improve future job descriptions, ensuring they continue to attract top talent.

In conclusion, crafting effective job descriptions is a critical step in attracting the right candidates for your team. By focusing on clarity, highlighting your employer brand, emphasising impact and growth opportunities, and optimising for inclusivity and search engines, you can create job descriptions that resonate with top-tier talent and set the stage for successful hires. At Seven, we specialise in helping businesses in the Consumer world find the perfect candidates to drive their businesses forward. If you have any recruitment challenges and could do with some support we would love to hear from you.

Seven are experts in FMCG, consumer and retail recruitment.

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