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Why authentic company values are a big deal.

18th October 2023

We are firm believers that authentic company values should be SO SO much more than words on a website. At Seven we live and breathe our values every single day. Honesty, Commitment, Understanding, and Passion underpin our organisation and guide many decisions and our day to day behaviour.

Now, we all know that every business these days seems to have a list of values plastered on their “About Us” page. But are these values just empty words? Or do they run deep in the organisation’s DNA? Let’s have a think about why authentic values are a game-changer for businesses.

Why Do Company Values Matter?

Company values, in essence, are (or should be) the guiding principles that steer an organisation’s culture and decision-making. They’re the compass that points you in the right direction, even when you’re navigating through tough times.

Honesty, Commitment, Understanding, and Passion aren’t just words for us; they’re the foundation upon which we’ve built our business. But why do values matter so much?

1. Trust & Credibility: Authentic values build trust. If your customers, employees, and partners see that your actions match your words, you gain credibility. And credibility is invaluable.

2. Employee Engagement: When your team knows that the values aren’t just window dressing, they’re more likely to be engaged, motivated, and dedicated.

3. Decision-Making: Clear values guide your decision-making process. When a dilemma arises, you can always turn to your values to make the right call. It’s like having an ethical GPS for your business.

4. Attracting the Right People: If you’re living your values, you’ll attract like-minded individuals – customers and employees alike. This creates a community that’s passionate about what you stand for.

Seven’s Company Values in Action

Let’s take a closer look at our values.


Honesty isn’t just about telling the truth. It’s about transparency, integrity, and admitting when you’ve made a mistake. We embrace this value by being upfront with their clients, candidates, and each other. We own up to our flaws and continuously work to improve.


Commitment to us is more than meeting deadlines; it’s about going above and beyond for our clients, candidates and colleagues. We stay true to our promises and strive for excellence in everything we do.


In the fast-paced world of consumer and retail recruitment, understanding is key. We doesn’t just listen; we actively empathise with our clients and candidates. We’re not just a recruitment agency; but a partner, always striving to understand the unique needs and challenges of those we speak to.


Passion is what fuels us. Everyone at Seven has a genuine love for what they do, and it shows. It’s not just about making placements; it’s about finding the perfect fit for candidates and helping businesses grow.

Bringing Company Values to Life

So, how can you ensure that your business values aren’t just words on a website? Here are some practical tips:

  1. Lead by Example: Your leadership team should be the torchbearers of your values. If they live them, the rest of the organisation will follow suit.
  2. Regular Training: Invest in training programs that align with your values. This ensures everyone in your organisation understands and embodies those values.
  3. Recognition & Rewards: Acknowledge and reward employees who exemplify your values. This encourages others to do the same.
  4. Feedback Loops: Create feedback mechanisms that allow employees to discuss how your values are being lived and how they can be improved.
  5. Integration in Processes: Infuse your values into your day-to-day processes. Make them an integral part of decision-making, customer interactions, and employee evaluations.

In Conclusion

Authentic company values aren’t just a nice-to-have in today’s world. They’re a must-have. They create trust, engagement, and a sense of purpose within your organisation.

Our advice? Embrace your values, live them every day, and watch your business thrive. And, when your values are as authentic as they should be, you won’t just have customers; you’ll have raving fans.

Seven are experts in FMCG, consumer and retail recruitment.

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